Sweda Company LLC, City of Industry, Calif., has announced the appointment of Cindy O’Reilly as director of merchandise.
O’Reilly brings more than 15 years of merchandise management experience to Sweda Company LLC, with a background in bringing design-driven products to market at companies, including TAG, Smith & Noble and URS Corp.
As director of merchandise, she will be responsible for the strategic direction of merchandise development, and will lead the growth of innovative service and product categories.
“The knowledge, expertise and experience Cindy brings to our Sweda team further strengthens our position as a pre-eminent provider of innovative marketing solutions in the advertising specialty industry,” said K.B. Marshall, president and CEO for Sweda Company LLC. “I look forward to seeing her develop new categories of growth, and drive new value for our customers.”
For more information on Sweda Company LLC, visit www.swedausa.com.