Being a sports fan is hard (unless you’re a Patriots fan). You invest your time, your money, your very soul week in and week out, and you often are dealt heartbreak and disappointment.
We say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating, chewing our nails, hoping to ultimately receive some sort of payoff for our emotional ante.
A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie.
You know, like those shirts they give dogs during thunderstorms.
Chill on game day. Enter for a chance* to win a Coors Light Weighted Hoodie at https://t.co/lADtVL5FyS. NO PURCH. NEC. Open to legal res of the 50 US/DC, only 21+. Begins 9/2/21 and ends 9/30/21. Rules: https://t.co/lADtVL5FyS. Void where prohibited. Msg&data rates may apply pic.twitter.com/JqWIIclMsO
— Coors Light (@CoorsLight) September 2, 2021
It’s actually a little more human than that. Weighted blankets have been shown to reduce stress and anxiety levels. But fans can’t be expected to tote a big, heavy blanket to every game-day party or stadium. A hoodie is much more practical.
“Imagine a soft, warm, stress-relieving hug while you watch your beloved team,” the Coors Light store description says. “Made with 10 lbs. of weighted blanket technology, stress-relieving screen-printed fabric and cozy air knit lining, this limited-edition hoodie will help even the most die-hard football fans get through those intense, nail-biting game moments.”
At first glance, it doesn’t look out of the ordinary for a hoodie. It features a mountain design motif and the Coors Light logo on the front, along with “Chill” on the back. So, if you were walking down the street, no one would know you were coping with pre-game anxiety or weighed down by any extra fabric.
This is the latest offering in the escalating marketing war between beer brands trying to outdo one another with promotional products. Coors Light has been a major player in this game, having most recently released the “Hold My Beer” collection of beer-holders for everyday life.
The weighted hoodie is currently on sale for $149, which is a little steep for a sweatshirt. But, can you really put a price on peace of mind when you’re team is down by two with one second on the clock, and the kicker is lining up a 58-yard attempt? No, you cannot.
