CPS/Keystone, Erie, Pa., has announced the appointment of Rhonda Reilly as Eastern regional sales manager. Reilly is an 11 year veteran of the promotional products industry and was most recently with Hampden Watch Corporation.
“I wanted to join a dynamic company where I could work not only in a sales capacity, but could also be a part of creating the strategic vision for our future,” Reilly said. Her territory will include the Northeast states as well as key accounts in several southern states.
“Rhonda has broad based experience with a variety of product lines, and she understands our market and distributors,” said Kippie Helzel, MAS, vice president of sales for CPS/Keystone. “She will be an essential team member in the field and on our strategic sales development team.”
Helzel continued, “Because of our strength in providing practical commodity items at value prices, CPS was able to weather the economic challenges of the last years and maintain a strong market position. The decision to add territory reps is one we have reviewed and evaluated for some time, and the timing was right both in terms of sales growth opportunities and, most importantly, to bring Rhonda on to the team.”
Based on her prior experience with several well known industry suppliers, Reilly expects a smooth transition to CPS. “I know distributors and how they work, from the smaller to the larger offices,” she said. “The key is to support them professionally and to do what you say you’re going to do. I am committed to that, and I know firsthand from observing Kippie that this is what she and Keystone are all about. This is a great opportunity for me to take my dynamics, marry them to a first-tier supplier, and get out and do what I love to do: help distributors grow their business, and mine, by creating responsive customer and marketing support.”
Reilly is a graduate of Mississippi State University where she majored in Business Administration, with an emphasis in marketing and management. She is a former L.P.G.A. Touring Professional.
For more information, visit www.keystoneline.com.
