Dan Whitehead has joined Cleveland-based Proforma as the chief sales officer, serving as a strategic advisor to its million dollar and multi-million dollar member owners. The chief sales officer/strategic advisor position is a new role at Proforma. Whitehead will serve as a member of the Proforma executive team and will report directly to Greg Muzzillo, founder of Proforma.
“I am very excited to welcome Dan Whitehead to the Proforma Family,” said Muzzillo. “Our million dollar and multi-million dollar owners represent more than 60 percent of Proforma’s total sales. More importantly, these owners represent Proforma’s largest opportunity to dynamically move Proforma closer to our $1 billion near-term sales goal.”
Whitehead comes to Proforma with more than 30 years of sales and business leadership experience in the printing and promotional products industry including both large direct selling organizations and a distributorship. His account successes include clients such as Prudential, Comcast, Norwegian Cruise Lines, Tiffany & Co., John Hancock, Hudson Bay and Greyhound Lines, to name a few.
Whitehead’s success comes largely from his proven talent selling enterprise solutions. In addition to helping Proforma million dollar and multi-million dollar member owners plan for success, he will also work with them on major account opportunities.
“I am excited about my opportunities with Proforma and their million dollar and multi-million dollar member owners,” Whitehead said. “Proforma’s business model, leadership team and top producing member owners are perfectly positioned to win significant market share during these changing times in our industry. I look forward to working with Proforma’s best-of-the-best and helping them significantly grow their businesses, thus growing the Proforma network.”
For more information, visit www.proforma.com.
