Dolce & Gabbana to Cut Prices (Women’s Wear Daily)

Staff Writer

Well, I never thought I’d see the day a luxury designer such as Dolce & Gabbana would tout its efforts to cut prices. Since these brands exist to be aspirational in the first place, I wonder how this will effect consumers. For those who can still afford to spend the big bucks, will the tactic devalue the Dolce & Gabbana name? Is it a moot point because most if not all of their line is still pretty much unattainable for the general population? Besides branding implications, it’s a pretty interesting read—the company’s made some pretty easily implemented manufacturing changes in order to achieve the cuts. Maybe we can take a page from their book? (Women’s Wear Daily)

Related posts