Ever since he began gaining widespread fame in 2009, Drake has enjoyed “nonstop” success, with all five of his studio albums reaching the top of the Billboard 200 list. Proud to show off his connection to Toronto, the rapper has been a boon to his birth city’s Raptors, who, owing to his stardom and their status as the reigning NBA champions, keep selling out of co-branded items from October’s Very Own, Drake’s company.
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Because of the departure of superstar Kawhi Leonard, many people expected for the Raptors to have a down year following their glorious run, but, at 46-18, they hold the second spot in the Eastern Conference. Certainly their top celebrity cheerleader, Drake definitely knows a good thing when he sees it, so he has been enjoying a particularly endearing partnership with the Raptors since November 20.
On that day, he and the team saw practice jerseys and other branded goods sell out in 10 minutes. When, according to Narcity Media Inc., more OVO products became available in February, fans again took little time to make like consumer versions of carnivorous dinosaurs, lining up around buildings to have a shot at Drake’s handiwork.
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That enthusiasm complements the June rush for OVO issues that fans orchestrated following the coronation of the Raptors as the league’s champs. As for the components of the collection, we have to anoint the practice jersey as the winner, which Real Sports Apparel noted would be restocking on Feb. 23. Knowing the track record that the Raptors and OVO have established for generating quick reactions, we bet that the garment went rapidly and has the apparel company gearing up for another release as the team looks to climb up the standings and position itself for another incredible playoff experience.
Should the team do so after its players donned the OVO items, Drake will be right there to say they have placed him in his feelings, leaving us to wonder what branded merchandise reaction there will be if they are fortunate to defend their title and give him even more publicity.
