California-based Econscious Apparel, one of the imprintable apparel industry’s most “green” brands, announced that it will partner with leading wholesale apparel distributor Broder Bros Co. of Trevose, Pa., to distribute the company’s full line nationally effective January 2013. National distribution will allow Econscious, a company widely recognized to be one of the industry’s leaders in sustainable apparel, to build on its regional success by making their line widely accessible to a national wholesale audience.
This partnership marks the evolution of a long standing and rich business relationship,” said Steve Wegner, principal of Econscious. “As companies, we share many of the same values and long-term goals … one of which is to increase the accessibility of sustainable apparel … and ultimately, to have a positive impact on the health of our planet.”
Customers have communicated to us that there’s a need, not only for eco-friendly products, but for eco-friendly brands as well,” said Steve Valeri, vice president of marketing for Broder Bros. Co. “The Econscious brand, more so than any other, is that strong advocate for the environment.”
Econscious products for 2013 will feature a total of 23 environmentally friendly and durable styles, ranging from basic T-shirts to fleece, hats and bags.
For more information, visit www.broderbros.com.
