Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International.
According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi Kids’ teddy bear mascot, covered in the famous logo, wearing a Make-A-Wish T-shirt of its own.
All the proceeds from the sale of @Fendi's special item will go to @MakeAWish, whose mission is to grant the wishes of children with critical illnesses. https://t.co/g2fYvaeDLi
— WWD (@wwd) November 12, 2021
It will be available both online and in Fendi locations across Europe.
From the Make-A-Wish Foundation’s perspective, this is a very interesting promo. Partnering with one of the most recognizable designer labels in the world pretty much guarantees demand.
It also creates brand recognition for Fendi by partnering with such a reputable organization. Both companies benefit from this: Make-A-Wish receives crucial dollars to keep its work going all over the world, and Fendi partners with a good cause to appeal to empathetic fashionistas.
