Digital Room LLC, a subsidiary of private equity firm H.I.G. Capital, has acquired Logo Sportswear Inc., based in Wallingford, Conn. If that name looks familiar, it’s because H.I.G. Capital is the company that purchased BIC Graphic North America last year.
Logo Sportswear is a supplier of workwear, uniforms and sports apparel, with a focus on its e-commerce ability.
“We are excited about the addition of Logo Sportswear to Digital Room’s business,” said Michael Turner, CEO of Digital Room, in a press release. “Logo Sportswear will continue as a separate brand, and its soft promotional products are an excellent complementary fit with Digital Room’s existing online print products. This transaction will help us expand the range of high quality customized products and impeccable service our customers have come to rely on. We look forward to working with the Logo Sportswear team to grow the business by leveraging Digital Room’s existing strengths in marketing and operational excellence.”
Digital Room purchased the company from Digital Fuel, another private equity firm, which bought Logo Sportswear in 2015 as part of a partnership with Logo Sportswear management and Gladstone Investment Corporation.
“We have had an extraordinary partnership with Patrick Cerreta [CEO of Logo Sportswear], Jeff Martin [vice president of marketing at Logo Sportswear] and the rest of the talented team at Logo Sportswear,” said Carson Biederman, president of Digital Fuel Capital. “Under Pat and Jeff’s leadership, the team at Logo has grown the business significantly based upon enhancements to customer experience, marketing optimization and a commitment to operational excellence. We wish them the best in the next chapter of Logo Sportswear’s growth.”
Logo Sportswear appeared on the 2011 Inc. 5000, and is the latest in Digital Room, and by extension H.I.G., investing in e-commerce and promotional products businesses. Digital Room also owns Next Day Flyers, Print Runner, 48HourPrint.com and more.
For more information on Logo Sportswear, visit www.logosportswear.com.
