4. TRAVEL-SIZE PRODUCTS
What They Are
The category is a bit broad, but it includes items such as shampoo and conditioner, stain removers, shoe polish, body washes, degreasers, soap and just about anything else you can imagine.
Why They Work
With so many options, it’s easy to find the right product for a client’s promotional needs. Paul Christensen, president of Provo, Utah-based Natural Trends, recommended WD-40 for automotive and industrial clients, or stain removers for trade shows. “People are often traveling, take limited clothing and go out to dinner,” he said. “That’s when the company who gave them that cool Tide to Go becomes the hero of the day.”
A Sales Tip
Christensen recommended co-branding where possible. He explained that national brands are more recognizable to end-users, bringing “instant trust and credibility” to a promotion. “We encourage distributors to present the ‘co-brand with an American Icon’ message,” Christensen suggested. “They can literally co-brand with Tide and P&G. That’s pretty exciting.”
