Here’s a Look at the T-shirts Raising Funds for Hurricane Florence Relief

Joseph Myers

Hurricane Florence dissipated yesterday, 19 days after its formation. As is typically the case with major storms, its aftermath will last far longer than that nearly three-week stretch, with residents of North and South Carolina particularly poised to return their lives to some semblance of normalcy. Thanks to a number of initiatives, including T-shirt fundraising efforts, that rejuvenation has already begun in earnest.

The promotional products world has long been blessed to have within it individuals who put their financial gain aside for a period to help the less fortunate, and Hurricane Florence, whose death toll stands at 37, has caused them to increase that sort of altruism. Efforts from T-shirt sales have supported many worthwhile causes over the years, and these are no different, proving once again how effective these kinds of fundraising efforts can be.

Proudly proclaiming that inhabitants of the two most devastated states “share an unbreakable spirit,” the North Carolina-situated sustainable apparel company Recover Brands is aiding the recovery mission through its CAREolinas tee, with every cent aiding each state’s relief fund. That shirt has gained support through the National Football League’s Carolina Panthers, who three days ago announced they will promote it, with head coach Ron Rivera donning it during his Monday press conference. Having thus far sold more than 7,300 units, Resolve Brands has far exceeded its goal of 5,000, generating a sizable financial contribution to the collective plan to leave Hurricane Florence in hope’s wake.

The Palmetto Shirt Co. has stitched together a means to benefit North and South Carolina through its One Carolina shirt, whose logo, like the Resolve Brands offering, fuses the shapes of the states together as a symbol of unity.

While the Palmetto and Resolve Brands tops are reverent yet conservative choices, the contribution by the Charlotte Hornets merits the same initial adjective, but we would have to tab the second modifier as flashy. Declaring “Carolina Strong” in the National Basketball Association club’s signature teal, the $24.99 product finds the organization—under the principal ownership of hoops Hall of Famer Michael Jordan, who has donated $2 million to the overall relief initiative—teaming with merchandising partner Fanatics to assist the Foundation For The Carolinas’ Hurricane Florence Response Fund.

As the affected populations begin to assess the full brunt of the devastation that Hurricane Florence caused, it stands to reason that other companies within the apparel world might feel compelled to further the quest to restore stability to two of the nation’s most respected destinations. It would also not surprise us to hear of non-Carolina-situated endeavors to heal and raise funds for affected communities via T-shirts or other garments because, as companies continue to show, there is far more to being a business owner than looking to have a healthy bottom line.

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