iPROMOTEu Acquires AIA Corporation

Counselor Top 40 distributor iPROMOTEu (asi/232119) has acquired fellow Counselor Top 40 distributor AIA Corporation (asi/109480).

Financial terms of the deal were not released, but executives said the companies had $365 million in combined 2023 revenue.

“AIA's business model aligns with iPROMOTEu’s core mission of empowering distributor independence while offering a comprehensive suite of essential resources and top-tier support for their success,” said Lori Bauer, CEO of iPROMOTEu. “This strategic acquisition will enhance the market presence of both organizations and brings many competitive advantages.”

Moving forward, AIA will operate as a division of iPROMOTEu. AIA CEO Nancy Schmidt, a member of Counselor’s Power 50 list of promo’s most influential people, will stay on board as an advisor for a period of time.

“As I reflect on AIA's transformation over the past several years, I am incredibly proud of how our commitment to our purpose and vision has guided us to this pivotal moment,” said Schmidt. “This acquisition marks the next chapter in our journey, where the value we have created for the modern distributor will be fueled with even more new opportunities, forming a truly powerful force in our industry.”

Based on reported 2023 North American promotional product revenue of $211 million, iPROMOTEu ranked 15th on Counselor’s most recent list of the largest distributors in the industry. AIA’s revenue was $154.6 million.

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