4. Don’t Get Gimmicky
Sure, an iPod-dock/panini-press seems like a great idea, but unless your client is a tech-savvy sandwich shop, it’s not going to be used much. Resist the urge to pitch gimmicky items, and instead stick to stuff people use often. King pointed to cleaning cloths for touchscreen-devices, while Ablauf recommended charging accessories. “Items in the power category are popular, and we believe they will continue to be,” he said. “Tablets and smartphones are constantly using power and need to be recharged every day at least once, so power will remain a strong product category.”
Meanwhile, Mehta suggested headphones, earbuds, mini-speakers or other sound-related items, as these are often compatible with smartphones and tablets as well as laptop and desktop computers. “If your target user doesn’t have a [mobile] device, a pair of earbuds will still work with a computer or an older music player like a disc-man,” he said. He also recommended protective gear like bags and cases. “Cases and totes for devices are still great, as long as they aren’t too specific to a certain device,” he explained. “Neoprene laptop and tablet sleeves are inexpensive, easy to brand and offer great value to the end user, because they will continue to be useful for years.”
