LAT Apparel, Ball Ground, Ga., a provider of apparel for the imprinted sportswear industry, introduced its new Curvy Collection, now available at S&S Activewear.
This collection answers the need of women searching for a personalized tee that highlights and flatters their curves. The entire collection consists of specially engineered fabric with new comfort stretch, longer lengths, custom-fit necklines and A-line cuts to enhance her silhouette. Shirts are available in scoop neck, V-neck, tank, french terry pullover and baseball styles.
“Over 67 percent of women in America are size 14 and above, which means that the majority of the female population is unable to buy T-shirts tailored for their silhouettes,” Gina Watson, president and CEO or LAT Apparel, said in a press release. “Not only does our new collection answer this need, but provides an exciting opportunity for apparel decorators and online retailers to expand their business and cater to this overlooked market segment. With the launch of the Curvy Collection, LAT Apparel can proudly say that we are the choice for ladies fits with four different options for women: junior, modern, classic and curvy.”
For more information on LAT Apparel, visit www.latapparel.com.
