With women making up more than half the workforce, the demand for promotional and other products tailored to their specific needs continues to rise. New Kensington, Pennsylvania-based Leed’s, a member of industry leader Polyconcept North America, is helping to fill that demand for products for professional women with an exclusive new line of functional, fashionable totes. The initial collection consists of three bags: the Nicole Gloss Tote, the Sophia Meeting Tote and the Sophia Checkpoint-Friendly Compu-Tote.
The Nicole Gloss Tote is the most dramatic, composed of red or black, ultra shiny faux patent leather with metal ring handles. Nicole’s simple shape and bold material are perfect for toting essentials while adding an accent piece to any outfit. Sophia bags are more subtle, yet also striking with a black tone-on-tone exterior pattern and a contrasting, black and white interior pattern. Organization elements in the Sophia designs will appeal to professional women who are looking for more stylish ways to carry their mobile devices and other work-related materials.
“Women have different values when it comes to what they want for their business and other accessories,” explained Liz Tracy, senior product designer for Polyconcept North America. “They expect products to have distinctly feminine style in addition to the organization and function they need. We’re thrilled to be able to tap into retail fashion trends and offer totes that are genuinely designed with women in mind—something that is difficult to find elsewhere in the promotional products market.”
Expansion of women’s bags by Elizabeth Tracy is anticipated for 2012. The initial styles are available now and can be found in Leed’s “New Ways to Shine” catalog, as well as Leed’s website.
