Leed’s Rings in 2011 with New Brand Partners and Expanded Categories

New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, the second largest hard goods supplier within the promotional products industry, again makes good its promise to distributors to relentlessly develop new products with its 2011 launch.

Leed’s 2011 catalog is a 560-page distributor reference guide that’s absolutely overflowing with new and exclusive options for distributors and end-buyers. Products from five new retail brands are among the 2011 product offering, including coolers from Arctic Zone and travel and business styles from Travelpro. Legendary glass brands Orrefors and Kosta Boda also become Leed’s partners for 2011.

The partnership with Orrefors marks Leed’s entry into the awards category, and Kosta Boda glass designs will be among Leed’s new housewares. Industry supplier Pro Towels Etc. is Leed’s final, new brand partner for its January launch and brings the company into the towel category with golf and beach towels at accelerated lead times. Designs in plastic and metal pens under $2.00, ceramic and plastic drinkware, and exclusive designs in non-woven totes are also areas of significant product development for 2011.

“Each year, we strive to be the supplier with the new products everyone will be talking about,” explained Peter Healy, vice president of product development for Polyconcept North America. “We’re particularly proud of this year’s launch, as we’ve further strengthened our brand portfolio and added categories of products to our distributors’ SureShip options. The range of items we’re offering for 2011 gives our distributors myriad possibilities for exciting their customers and creating new sales opportunities.”

Leed’s, Bullet, and JournalBooks catalogs are being mailed to distributors now. All of Leed’s 2011 products will also be available www.leedsworld.com beginning December 31, 2010.

About Leed’s

Leed’s is a leading promotional products supplier and founding member of the Quality Certification Alliance (QCA), which promotes quality, safety, and integrity among suppliers in the industry. Known for the contemporary, retail look of its comprehensive line of corporate accessories, Leed’s products include bags, pens, padfolios, drinkware, memory, technology and awards. Relentless product innovation, energetic customer service, and dynamic client collaboration have garnered Leed’s numerous honors from distributors and industry trade associations across the United States and Canada. For more information on Leed’s visit www.leedsworld.com.

About Polyconcept North America

Polyconcept North America, a wholly owned subsidiary of the world’s leading promotional products supplier Polyconcept, operates Leed’s, Bullet and JournalBooks, three of the most successful brands in the USA. The Polyconcept North America companies provide recognized best-in-class services to the industry, ensuring the highest standards of reliability and quality. Highly complementary product ranges enable Polyconcept North America companies to provide the market with a very comprehensive assortment of non-wearable products. Further information is available at www.polyconceptna.com.

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