Logomark Strikes Strategic Partnership with RovR Products

Logomark (asi/67866) has made brand partnerships a key component of its growth strategy.

The Tustin, CA-based firm, a 2024 Counselor Best Place To Work, has taken another step in executing that plan, today announcing a partnership with Colorado-based RovR Products (asi/83145), whose flagship items are wheeled coolers.

The RollR 45-qt. wheeled hard cooler (KR8502) is now available from Logomark

Per the agreement, Logomark will initially be selling RovR’s CoolR, RollR, IceR, and KeepR products in the promo space.

The RollR Rolling Cooler features all-terrain wheels, a dual moto grip handle, and a deep-freeze storage compartment. The IceR and KeepR are additional accessories for the cooler that assist in keeping snacks and drinks cold. The products became available through Logomark on June 20.

“The addition of RovR aligns with our corporate growth plan of bringing top brands into the promotional product industry,” said Maggie Wheeler, Logomark’s senior vice president of product development.

Positioned as an outdoor lifestyle brand, RovR Products was founded in 2016.

David Baldwin, director of corporate sales at RovR, said the company decided to partner with Logomark because the Top 40 firm’s “unparalleled client support, extensive product knowledge and premium decoration capabilities align perfectly with our commitment to provide products we’re proud of. We’re confident that this partnership will elevate our promotional efforts and provide exceptional value to our customers.”

Logomark said it intends to announce more brand partnerships this summer. Earlier in June, the supplier shared that it was introducing a line of bags from Bettoni – a writing instrument company that has expanded its offerings to include bags made from recycled water bottles (rPET). Logomark named a chief operating officer, John Lear, in May.

Founded in 1993, Logomark currently offers more than 3,000 products in a range of categories, including items from retail brand partners. The company also has a focus on corporate social responsibility, earning a silver rating from sustainability assessment firm EcoVadis in 2022 and 2023.

Based on reported 2022 North American promo revenue of $115.4 million, Logomark ranked 14^th on Counselor’s most recent list of the largest suppliers in the industry. The new rankings are due out this summer.