iPROMOTEu, Wayland, Mass., announced that industry veteran Lori Bauer will be joining as senior vice president of affiliate sales and support. In this role, Bauer will serve as the company’s senior executive responsible for increasing sales among iPROMOTEu’s affiliates and ensuring that the affiliates have all the support they need to succeed.
“Having worked closely with iPROMOTEu as a supplier partner, it has been inspiring to watch the evolution of the company over the years,” said Bauer. “I have great respect for the organization as a whole; and iPROMOTEu’s positive, collaborative culture and focus on continued success is contagious. I am thrilled to be joining their leadership team to help accelerate initiatives to further strengthen the development and growth of its affiliate network.”
With more than 22 years of experience in the promotional products industry, Bauer has had a successful career with Koozie Group, formerly BIC Graphic North America. Most recently, she served as senior vice president of sales, where she led a team of more than 50 sales professionals.
“I’ve known Lori for a long time,” said Ross Silverstein, president and CEO of iPROMOTEu. “She’s a skilled and experienced promotional products professional, and she’s an outstanding person. All of us at iPROMOTEu are extremely fortunate to have Lori join our team. I am excited to begin working with Lori and look forward to her contributing to the excellent support iPROMOTEu presently provides to its network of independent distributor affiliates.”
For more information on iPROMOTEu, visit www.ipromoteu.com.
