We all know our internal makeups possess more pull, but we will always have those who feel clothes make the man. Because of ill fits and lackluster designs, many end-users could alter that expression to state garments make the man uncomfortable. By stitching together their ideas as the founders of Morph, an engineering student and a fashion bigwig are rolling up their sleeves and giving fellow males hope that their T-shirt collection and other apparel items will provide that idiom with a bit more credence.
The entrepreneurs, Raphael Guth, an enrollee at Imperial College London, and notable threads figure Niels Thone are well aware that many men have put themselves through the wringer in trying to find proper attire that will prove cost-effective, attractive and durable. They also recognize the strain the dilemma places on retailers, with the undergraduate matriculant holding that online clothing peddlers experience a return rate up to 35 percent.
“A lot of men I know just do not shop online because they can’t be certain that the size they buy will actually fit them properly,” Guth said of the relative perils of purchasing items, an endeavor, that regardless of a store setting or one’s online connection, many guys simply despise. “Often, you can find a shirt that’s the right size across the chest, but the sleeves don’t fit properly or the shirt is the wrong length. It adds up to clothes that just don’t look or feel right when you wear them, which is very frustrating.”
Variety, to use another idiom, is the spice of life, so the business partners have recognized the global diversity that comes with having a male frame. Abandoning notions of small, medium and large, which, one could contend can prove to be head-scratchers anyway, they have replaced them with their own sizing system elements, relying on a crowdfunding campaign to keep their contemporaries from feeling frumpy.
One could argue that their resulting body type classifications of slim, athletic and broad might be narrow, too, but the size option names, nine in all, are quite creative, drawing inspiration from Greek mythological heroes.
“We started from scratch and set ourselves the task of designing a T-shirt that would fit and look better on more people,” Thone said, adding the chosen size names are “empowering” and the range “body positive.”
A T-shirt is great starting point for the innovators, who are making direct customer sales online, as their symbolism as a comfortable choice will likely help them win more merit and drive down their already impressive rate of return. With plans to launch another campaign for a more formal shirt in the works, here’s hoping they are on the button with their approach. There are many things the world could do without, and though they are not exceptionally high on a theoretical list of those items and concepts, we will take our hats off to Guth and Thone if they can help make shoddy shirts an afterthought.
