For the third consecutive year, MGM Resorts International’s loyalty program, M life Rewards, received the Freddie Award for “Best Promotion” for Holiday Gift Shoppe (HGS). This popular promotion gives M life Rewards members a unique opportunity to redeem HGS points for a holiday shopping spree featuring thousands of carefully selected, in-demand consumer products from the world’s most aspirational brands, provided by Rymax Marketing Services Inc.
“We are extremely proud to once again win the Freddie Award for Best Hotel Promotion, as well as the ‘210’ award, because these are voted on by customers,” said Jordan Salmon, vice president of loyalty marketing for MGM Resorts. “This recognition of M life Rewards is an acknowledgement of our team’s commitment to providing members with one of the world’s most engaging loyalty programs.”
The annual Freddie Awards, first introduced in 1988, honor the world’s best airline and hotel loyalty programs and loyalty credit cards in three geographic regions: the Americas, Europe/Africa or Middle East/Asia/Oceania. The awards have been widely recognized by frequent flyers and travel industry executives as the preeminent honor for travel loyalty programs. The goal of the Freddie Awards is to give voice to the frequent flyer, and this year a record 4.4 million travelers voted.
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