Natural Trends, Springville, Utah, announced that it has added Febreze to its exclusive channel partnership with the Procter and Gamble Company (P&G). As part of P&G’s Connect+Develop open innovation program aimed at developing new sales channels, co-branded Febreze CAR Air Freshener will now be available to the promotional products industry.
In 1998, P&G gave households a breath of fresh air with the launch of Febreze, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air with its unique OdorClear technology.
“We feel honored to be a P&G channel partner and to bring another of their leading billion dollar brands to the promotional market,” said Paul Christensen, president of Natural Trends. “Febreze is the trusted air freshener of millions, and will be a fantastic promotional item!”
Full details are available here.
For more information on Natural Trends, visit www.naturaltrends.com.
