Everyone loves a limited edition promotional product, and the NBA is capitalizing on this trend for its new collection of promotional T-shirts, called “My Team My City.”
For the “My Team My City” collection, the NBA has chosen a multitude of local musicians to help create a collection of exclusive, limited edition T-shirts.
The Golden State Warriors teamed up with the Jerry Garcia Family to celebrate the Bay Area’s musical history, the Philadelphia 76ers teamed up with The Roots, and the Denver Nuggets (of course) chose John Denver for their partnership.
The T-shirts are only available until April 1 through Teespring for $25, and after that, “they’ll never be sold again,” according to Teespring.
This year, the NBA has made great strides to create promotional products that are different from the run-of-the-mill fan T-shirt. Earlier this year, it mandated all teams must celebrate the Chinese Lunar New Year, and a number of teams have pushed ‘90s promotions for their giveaway nights.
