Created for active, on-the-go individuals, Alo, a women’s and men’s performance-based sportswear collection, introduces unique proprietary technologies and fabrications for spring 2008. “Our spring ’08 collection brings elements of fashion into sportswear design so it is incredibly easy to wear every day,” said Daniel Harris, co-founder of Los Angeles-based Alo. Harris added, “Each style in this collection is designed and fit to enhance and flatter the body, making the wearer look as good as they feel.”
The performance fabric featured in various women’s and men’s styles blends stretch bamboo and cotton spandex to create a lightweight, breathable jersey fabric. It also features naturally inherent properties that wick moisture and is naturally anti-bacterial and hypoallergenic. “We feel our connection to the environment goes deeper than our name,” said Marco DeGeorge, co-founder of Alo, referring to the fact that the Alo is an acronym for air, land and ocean. He continued: “Bamboo has been introduced into our spring collection. From season to season, Alo’s mission is to continue unveiling other sustainable fabric mixes to our customer and the industry.”
Alo also showcases two proprietary technologies for spring: CoolFit and StretchFlex. CoolFit is featured in many of its performance-driven pieces and displays a dry-wicking capability that draws moisture away from the body, keeping the individual cool and comfortable. StretchFlex™ allows the fabric of each garment a lasting recovery to ensure a great fit, use after use. It also provides comfort and freedom of movement during any activity.
There is also an anti-microbial treatment to prevent the increase of bacteria and keep clothes odor free. Water-resistant treatments also help the outer surface of the garment repel wind and light rain, keeping you dry and comfortable. Bamboo, Alo’s sustainable product technology, has natural inherent properties that wick moisture and is naturally anti-bacterial, hypoallergenic and breathable with no added chemicals.
For more information, call (310) 996-0239 or visit www.alosport.com.
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