Indianapolis-based Norwood Promotional Products announced it added the social networking sites, Facebook and Twitter to its marketing mix. A multidisciplinary team of social networkers has been formed, drawing from sales, product development/merchandising, e-Business and marketing.
The strategy behind the multi-disciplined team is to offer a well-rounded perspective and provide thought-provoking and helpful information that is relevant to distributors. “By matching our content to our distributors’ concerns, we want to create a positive Norwood experience beyond the transactional process,” said Jim Simone, senior vice president of marketing. Simone continued, “Educational and distributor-focused messages, along with promotions and specials, will be posted.”
According to Margit Fawbush, marketing manager, “The demographics of both Facebook and Twitter are well-suited to the industry–both appealing to working adults.” Fawbush continued, “We can’t ignore the opportunity to engage with customers in a more organic way, sharing information and developing a dialog.” Norwood Promotional Products fan page can be viewed at www.facebook.com or can be followed on Twitter at NorwoodPromo.
About Norwood Promotional Products
Norwood Promotional Products, Indianapolis, is an industry-leading supplier of imprinted promotional products. The company offers nearly 5,000 products and is a market leader in several of the industry’s major product categories.
For more information about Norwood Promotional Products, visit www.norwood.com.
