Last week, Taco Bell made its merchandise debut, and it became a viral sensation. But, this week, it’s all about Pizza Hut. According to Engadget, the pizza delivery chain unveiled a new apparel item hot out the oven: the Pizza Hut parka. The parka is made out of the insulating material used for lining its own new delivery pouches.
Like the new delivery pouches, the parka features triple-layer insulation, a splash guard, a window in the sleeve to order pizza from your phone and a pizza pouch, which Pizza Hut doesn’t suggest actually using for pizza.
Of course, everyone wants one of these parkas, but only a select few can actually obtain one. The pizza parka will not be available in stores, but you can enter to win one by ordering a pizza from Pizza Hut online or its app. You can also tweet to enter.
While it’s not a new apparel line, we still think this is a great promotional idea. Most people wouldn’t necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying amazing apparel product, you tend to get more press.
