Before Peloton went full-on apparel brand earlier this year, the fitness company tested the waters via a partnership with Adidas. Now, Peloton is again drawing on Adidas as it takes another step toward increasing its branded apparel presence.
Not only is Peloton teaming up with Adidas, but with Queen Bey herself, Beyoncé.
The superstar’s Adidas x Ivy Park label announced that it is collaborating with Peloton for its first capsule collection of footwear and apparel. The line has yet to drop (scheduled for Nov. 10) and will feature the IVP Ultraboost sneaker as well as 29 pieces of apparel, ranging in price from $45 to $200. It accompanies the second installment of Peloton’s Beyoncé Artist Series classes.
https://twitter.com/WeAreIvyPark/status/1451911364029530116?s=20
On the heels of the Ivy Park x Adidas Rodeo collection that was released in August, this particular partnership will feature several styles of athletic gear including cutout sports bras, hoodies, layered shirts, and, of course, bike shorts. Once launched, the collection will be available in sizes XXS-3XL at adidas.com, apparel.onepeloton.com and in select Adidas stores.
“The first-of-its-kind collection celebrates the joining of music, sport and fashion,” said Adidas in a press release. “Purposefully crafted to empower everyone on their fitness journey, Adidas x Ivy Park x Peloton is a statement of inclusivity and energetic movement.”
