Top 20 Distributor Boundless Network Acquired by Private Equity Firm

Boundless LogoAn affiliate of Point Rider Capital and Treaty Oak Equity announced yesterday that it has completed an acquisition of Boundless Network Inc. Boundless ranked No. 17 on Promo Marketing’s 2020 Top Distributors list with $98 million in promotional products sales for 2019.

Founded in 2005, Boundless is a full-service promotional products company that delivers value through a unique combination of creativity and collaborative technology to help companies realize their potential in promotions. Headquartered in Austin, Texas, the company works with brands to turn ordinary products into extraordinary campaigns and create “Brand Love.”

“We are thrilled to be partnering with Point Rider and Treaty Oak during this next chapter of Boundless,” said Pat Barry, executive vice president of sales at Boundless. “The resources and focus that these new partners bring will allow Boundless to invest for the future, reach new heights as a company, and continue to provide industry-leading service to our ecosystem of customers, suppliers and sales professionals. We look forward to the exciting growth to come.”

Charley Dean, president of Point Rider, has been appointed chairman and interim president of Boundless.

“As an early investor in Boundless through Silverton Partners, it has been inspiring to watch this company grow over the past 15 years from under $1 million in sales to a leading promotional products distributor. I am excited to rejoin the Boundless team, and look forward to helping the company achieve its goals in this next chapter.”

“Boundless represents an ideal opportunity to invest in a storied company and leading team within the promotional products industry,” said Ben Wiliams, founder and managing director of Treaty Oak. “Boundless is known industry-wide for its creativity, technology, and commitment to quality and customer service, and we look forward to continuing that legacy. Furthermore, under Treaty Oak and Point Rider’s ownership, Boundless will remain deeply committed to providing salespeople, partners, and suppliers opportunities to continue growing their businesses.”

For more information on Boundless Network, visit www.boundlessnetwork.com.

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