Fairfield, New Jersey-based supplier Points of Light recently unveiled its new Essentials line, which will debut at Expo East in Atlantic City, N.J., from May 20-22. A recent investment in digital print technology will allow Points of Light to offer full-color decoration on all products in the Essentials line, as well as on many products from the regular line, at a minimal charge.
“Our core business is based on the continuous development and sale of design-forward and design-patented promotional products,” said Points of Light executive vice president Scott Nussinow, MAS. “And while we remain true to that focus, this expansion affords customers quick and easy access to many more popular promotional items, all of which can be decorated in full color.”
“The Essentials line is the perfect complement to our current offerings, making Points of Light a one-stop shop for most promotional products needs,” added chief operating officer Brett Schaffer, CAS. “Our product range of is now diverse enough to accommodate the most basic to the most creative promotional product campaign.”
For more information, visit www.polpromo.com.