Promotional Products Association International (PPAI), Irving, Texas, the not-for-profit association for more than 10,000 member companies of the $16.5 billion promotional products industry, announced that PPAI and the Specialty Advertising Association of Greater New York Inc. (SAAGNY) have come to terms on an agreement extension to produce PPAI’s brand. at PROMOTIONS EAST in 2012. Over the last two years, brand. has demonstrated consistent growth and received accolades from show participants.
“We are excited that PPAI and SAAGNY will once again work together to bring brand. to PROMOTIONS EAST,” said Darel Cook, PPAI director of expositions. “Incentive and recognition products are an important product segment for each of our organizations. Being able to present an East Coast opportunity for distributors to see branded products and to learn how to incorporate them into their sales is a key initiative for PPAI.”
“Offering brand. enhances what is already the East Coast’s premier event in the promotional products industry,” said Jonathan Riegel, executive director of SAAGNY. “PPAI’s brand. showcase continues to enhance the event’s overall experience and educational opportunities and we are pleased to be working with PPAI again this year at PROMOTIONS EAST.”
Cook and Bob McLean, executive vice president of PPAI, met with Riegel in Suffern, N.Y., at the SAAGNY Winter Showcase to finalize the details. PROMOTIONS EAST will once again be host to brand., the industry’s most highly regarded incentives showcase where promotional consultants can meet factory representatives, scope out the latest branded products and learn how to add incentives to their product portfolios. PROMOTIONS EAST will be held in Atlantic City, New Jersey, June 3-6, 2012.
For more information, visit PROMOTIONS EAST’s website or the brand. website.
