The unboxing experience is a top industry trend, as promotional products professionals review revenue operations and look for new ways to get branded products into the hands of customers.
Jeff Lederer, president of the hard goods division of alphabroder | Prime Line, Trevose, Pa., asked, “What do our customers need?”
This was the inspiration for expanding drop shipping services and adding drop shipping to the Prime Line Incentive Package.
“It’s simple. Our customers share their drop shipping locations with us, and we take care of boxing and delivering their products for them,” Lederer said. “There are no minimums for this service. We care about the success of our distributors and our employees, so we look for ways to support the team.”
According to Lederer, customers should think gift when looking for ideas that work well with the unboxing experience. He likes wireless headsets with light-up logos, as well as the Roma tech portfolio with a power bank and wireless charger.
“Keeping your notes in one spot and then charging your phone is a practical and useful gift for employees working from home,” he said.
He also remarked on the popularity of vacuum tumbler gift sets. Prime Line has seen an increase in sales on products designed for home use as people stay in with their families. Prime Line offers additional fulfillment series with drop shipped products, too.
“Put a thank-you card in your package,” Lederer said. “We are happy to fulfill individual notes. Personalization is key in building brand loyalty and delivering a better customer experience.”
For more information on Prime Line, visit www.primeline.com.
