Prime Line, Bridgeport, Conn., has released five new product videos as part of its PrimeVideo series, which the company launched last year. The videos were produced in both standard (distributor) and client-safe (end-buyer) versions.
The new videos represent five items Prime Line designated as push products for 2013. These include the Emergency Mobile Device Battery/Charger, the Smiley Guy Mobile Device Holder, the Waterproof Bag, the Thirstinator Sipper with Infuser, and the Sport Backpack with Holder.
“We decided to take a different approach to these videos, opting not to use talking heads,” said David Fiderer, director of marketing for Prime Line. “Our objective was to make them entertaining while conveying the key attributes of the products and providing distributors and end-buyers with ideas as to how they can be used.”
The videos were shot in high definition at a studio in New York. They are posted on YouTube and on their product pages at www.primeline.com. The company plans to release another set of product videos in the fall.
For more information, visit www.primeline.com.
