Prime Line, Bridgeport, Conn., has released five new product videos in a continuation of its PrimeVideo series, which debuted in 2012. The videos were produced in both standard (distributor) and client-safe (end-buyer) versions and can be viewed on Prime Line’s YouTube channel.
Four of the five new videos feature tech accessories, the company’s fastest-growing product category. These include Round USB Chargers, Mobile Charger with LED Light, Mini Boom Speaker, Bluetooth Stereo Headphones and a fifth video showing new imprint methods for Prime Line’s Tuscany journals.
“For the first set of videos released last year, the star was a beautiful pair of hands. We gave those hands personality and had them interact with our products in a way that was both entertaining and educational,” said David Fiderer, Prime Line’s director of marketing. “The first set was very well received so we decided to continue the hands concept. Our videos are voiceless and rely on hands and graphics to convey key product attributes and selling ideas.”
The videos were shot in high definition at a studio in New York. The company plans to release another set of product videos later this year.
For more information, visit www.primeline.com.
