The company’s new look and logo were the highlight of Bridgeport, Connecticut-based Prime Resources’ recently held national sales meeting.
“We want to remind distributors that Prime Line has always stood for innovation, new ideas and forward thinking,” noted Jeff Lederer, vice president. “Our items are so exciting and fresh, and we wanted the new logo to represent this.”
Lederer pointed out the change was not only to give the company a face lift, but it is “a new commitment to service and quality and a new philosophy of form, function and fun.” He also introduced a system of customer care representatives with expanded service hours and a newly redesigned Web site with more than 100 new products.
Regional sales managers who attended the four-day event participated in meetings on marketing strategies and seminars on sales techniques. Attendees were also treated to tours of the manufacturing facilities. In addition, four new managers were introduced: Matt Riehl will cover the mid-Atlantic region; Merri Paine will be in the southwest, including southern California, Hawaii, Utah and Nevada; Stacy Overcamp will cover northern California, Oregon, Washington and Arizona; and Leslie Ball will join the telemarketing team.
A number of attendees were honored for their sales accomplishments in 2006. Chuck Holland was presented an award for the most sales calls, David Walker was honored for having the highest number of orders, Ben Black was recognized for having the largest sales volume for November 2006, and Kris Kopka was acknowledged for having the single largest order for 2006. The Salesman of the Year Award was presented to Steve Dolberg.
For more information, call (203) 331-9100 or visit www.primeline.com.
