Award shows, company parties, sports tournaments—it’s commonplace to give attendees gift bags at these events. But memorials? That’s a little more outlandish. However, in keeping with Prince’s tradition of defying convention, his memorial service did just that.
Last weekend, friends and family of the late artist gathered at his home, Paisley Park, to pay their respects. And like an award show, every attendee left the event with a special Prince-themed gift bag, according to TMZ.
In terms of the gift bag contents, everything was branded with the phrase, “The Eternity of Prince.” The Prince merchandise included pens, tote bags and a chain featuring Prince’s iconic symbol.
Perhaps Prince is posthumously creating a new promotional products category. There’s no word on the reason Prince’s estate decided to give away the merchandise. However, with Minnesota residents cashing in on his brand, perhaps his family wanted to regain some control.
