ACCESSORIES
We mentioned above that golfers need a ton of gear, but we didn’t even get into the nitty-gritty. Sure, that futuristic carbon-fiber putter with the polymetal-groove technology will be the envy of your foursome, but without tees you’ll never make it to the putting green to use it. Shaw noted that items like tees, ball markers and divot tools have lower price points, making them good giveaways for everything from golf tournaments to trade shows.
And then there are accessories like can coolers, sports bottles, sunscreen, lip balm and hand sanitizer. While these products don’t technically fall under the “golf products” label, they’re all useful on the course, said Shaw.
Pro Tips: Shaw recommended offering golf kits that bundle tees, divot tools, ball markers and other essential items to create a product with high perceived value and lasting logo exposure. “We have seen growth in kits, as they can be unique and customized to fit various budget ranges,” she explained. “Once the components of that kit have been used or lost on the golf course, the customer will keep that exterior packaging, load it up with new accessories and use again, ensuring many lasting impressions of your advertising message.”
Next: Umbrellas
