Pro Towels, Pittsburgh, has released its newest item—the Frigitowel.
The 100 percent cotton cooling towel features a one-time cooling sensation that lasts for hours. Upon removing from the packaging, the towel must be shaken to unfold it and then placed around the user’s neck. The towel will become cold and release a citrus scent. After its cooling properties wear off, the towel can be reused as a regular towel.
The Frigitowel is great for athletes, outdoor enthusiasts, the military and construction workers.
“The Frigitowel is a great addition to our successful line of fitness towels, and it sets itself apart from the competition in regards to its versatility and price point,” Brian Porter, Pro Towels’ vice president of sales and marketing, said.
For more information, visit www.protowels.com.