Proforma, based in Cleveland, has announced the completion of its three-year, $5 million investment in developing an enterprise solutions technology platform, designed to significantly increase Proforma franchise owners’ North American and global enterprise client base. Beta users of the program garnered more than 300 mid-market and Fortune 1000 clients, providing end-to-end enterprise business solutions, and generating more than $75 million in annual sales. Proforma expects the new initiative, now available to all franchise owners, to increase its enterprise accounts to 1,000 major clients and more than $250 million in enterprise solutions sales by 2015. Proforma expects total sales to exceed $750 million by 2015 including both transactional and enterprise solutions accounts.
“The investments we have made in this global enterprise solutions platform are a demonstration of our commitment to helping our franchise owners win enterprise solutions business,” said Greg Muzzillo, founder of Proforma. “More than ever before, our franchise owners will be able to easily identify new opportunities and approach enterprise solutions prospective clients, whether local or global, with specific strategies for growing these accounts. We’re thrilled to be able to offer tools and resources that only Proforma franchise owners can take to the marketplace.”
Proforma has invested more than $5 million in cutting edge technology upgrades to help streamline business-to-cash management systems, develop a state-of-the-art ERP system and integrate advanced CRM techniques. Substantial breakthroughs have been made in advancing third party lead generation and bidding opportunities by integrating Proforma’s system with Ariba, SAP, Oracle, EDI Interchanges and more. Proforma was recently recognized on the InformationWeek 500 list of the nation’s most innovative users of information technology.
To support the rollout of the global enterprise solutions platform, Proforma has entered into an exclusive agreement with a leading global sales performance consulting group whose clients include many blue chip business-to-business sales organizations. This consulting group works with clients on six continents to assist them in strengthening their marketplace differentiation, creating competitive advantages and focusing on value verse price. Their work with Proforma will include coaching the support center business development leadership team and top performing owners, offering sales consulting services and hands-on real time opportunity coaching all built around an end-to-end process for selling and managing enterprise solutions at the highest level.
Additionally, to support owners selling at the highest level, Proforma is conducting a search for a chief sales officer to join its executive team. This new position will help franchise owners build their businesses with global enterprise solutions clients and other growth strategies.
For more information, visit www.onlyproforma.com.
