Proforma, Cleveland, powered a storefront that reached close to $1 million in sales over a three-day period this holiday season.
The online pop-up shop was launched by two public figures with close ties to a popular American recording artist. The store was launched in a flash-sale format and quickly sold out of the unisex T-shirts and sweatshirts created with popular political slogans.
“Our platform is incredibly mobile responsive which led to the high conversion rates from this opportunity,” explained director of e-commerce Brian Roney. “We look forward to more of these creative projects and continuing to provide our distributors an advantage in the marketplace.”
The duo’s social media presence exceeds 2 million followers on Instagram alone and certainly helped stir up excitement for the launch. There are no plans to restock inventory of these items, but the influencers announced that a portion of the current proceeds will benefit Special Forces Charitable Trust, an organization dedicated to supporting military families.
For more information on Proforma, visit www.onlyproforma.com.
