Promo Marketing is excited to announce that starting this month, digital content will be directly available in every print edition of Promo Marketing magazine. Video, news articles, web stores and more will be live and immediately accessible off the printed page.
Through a technology known as “augmented reality,” we’re able to make any page in our magazine scannable by smartphone or tablet, using an app called Layar. Once scanned with the Layar app, you’ll be able to see and interact with any augmented pages in the magazine. Previously hidden content will reveal itself in the app’s window. Videos will play, extra articles will appear, company websites will be accessible at the tap of a finger. Essentially, Promo Marketing is now packed with even more useful, business-building information.
To access the exclusive digital content, search for the Layar app in your smartphone’s app store or visit www.layar.com/download. Don’t worry about cost or Android versus Apple, because the app is free and available for both operating systems.
Starting out, we focused our efforts on the August issue’s cover and our Fall Selling Guide, which includes product videos, supplier profiles, product pages and more. We’ll be including more augmented reality features in the months to come, such as video and animation, more detailed articles, supplier LinkedIn profiles and more. We’re excited about this new addition to Promo Marketing. We feel it drastically increases how useful and enjoyable our publication can be, and we hope you come to feel the same way. To see augmented reality in action, why not download the app and test it on this month’s issue, or you haven’t received your copy yet, the PDFs included below? Just download the PDFs and scan them on your screen using the Layar app on your smartphone.
August’s Cover: Featuring on-page video
Fall Selling Guide: Featuring product video demos and links to supplier storefronts
Future editions of Promo Marketing Magazine will also include augmented reality pages, including our upcoming September issue, so be sure to check back next month to see what we do with next with this technology.
About Promo Marketing
Promo Marketing, a division of North American Publishing Company, is the source of product and marketing information for distributor sales professionals lead by the industry’s most preferred publication, Promo Marketing magazine. Promo Marketing also provides a variety of industry resources dedicated to helping distributor sales professionals, including publications, online services and end-buyer catalogs. For more information please visit www.promomarketing.com.
