Let’s start this article with a disclaimer: What you do in your spare time is your business. Promo Marketing does not pass judgment.
That said, some people might pass a little judgment if they saw someone out in the street in this apparel line by Richardson. It is, after all, a partnership with adult website Pornhub.
You read that right. And, no doubt, this article’s SEO is putting us in some weird search results right now. But, this is too interesting of a merchandise campaign to pass on covering.
According to High Snobiety, this is actually their second collaboration, and it’s a 13-piece capsule collection that includes T-shirts, hoodies, a tote bag and playing cards.
“We are excited to continue our collaboration with Pornhub, a ubiquitous brand and ethical platform,” Andrew Richardson, founder and creative director for Richardson, told High Snobiety. “There are few corporate logos that symbolize community and freedom like theirs do—two qualities that naturally appeal to us here at Richardson.”
The logo is definitely visible on these items. So, end-buyers obviously aren’t looking for subtlety here.
A bomber jacket and short-sleeve T-shirt have already sold out, but fans can still get long-sleeve T-shirts, hoodies, hats, socks, stickers, playing cards, slides and more.
https://www.instagram.com/p/BqOJkEPA5y0/
There’s an audience for just about everything. Who are we to say who can and can’t show their fandom through branded apparel? Obviously, if a bomber jacket priced at $276 can sell out that quickly, Richardson must be on to something.
It’s also further evidence that markets for branded merchandise and promotional apparel sales are virtually limitless. If Pornhub—a brand that carries with it its fair share of stigma—has its own line of merch for sale, any brand can.
