River’s End Trading Company, Medina, Minn., announced that Mike Sellers has joined the Minnesota-based supplier of top name branded apparel as the new vice president of sales for the corporate promotional products division.
Sellers will be responsible for managing and directing the national sales team for the corporate market, creating innovative sales and marketing programs to achieve short and long-term sales goals and objectives that align with executive management’s strategic plan. He will work with the president of promotional products and the sales and marketing teams to help protect and grow the current brands while positioning the River’s End Trading Company private label products with key distributors.
Most recently, Sellers was the owner of Corporate Sales LLC. Prior to this he was sales manager at Perry Ellis for Callaway and Munsingwear brands, vice president of Sales for Tehama Sportswear, and with Bobby Jones/Nicklaus Apparel as the director of special markets where he introduced Nicklaus Apparel to the promotional products industry. Sellers brings 28 years of apparel experience to River’s End Trading Company with 21 years in the promotions industry.
“I’m excited to be a part of River’s End Trading Company,” Sellers said. “I can’t think of anyone else in the industry that has the stable of brands, strong private label program, in-house embellishing, creative marketing, strong leadership, top notch design team, and maybe the most important ingredient of all, an aggressive inventory commitment to all of the brands.”
“We are fortunate to have Mike join our team,” said Tim Klouda, president of promotional products at River’s End Trading Company. “His impressive career in the apparel industry, enthusiasm for business challenges, and experience with top name retail brands will be a valuable asset to River’s End. We are very pleased to have him on board.”
For more information, visit www.riversendtrading.com.
