The Specialty Advertising Association of Greater New York (SAAGNY), Woodcliff Lake, N.J., announced that the Quality Certification Alliance (QCA), the promotional products industry’s only independent, not-for-profit organization dedicated to helping companies provide safe products, is the 2011 PROMOTIONS EAST Education Sponsor.
PROMOTIONS EAST 2011, held in Atlantic City, N.J., June 6-8, features 26 education sessions with specialized conference tracks including: Sales, Marketing, Strategies, New Distributor, Business Management, Brand, Apparel U, and Technology.
“The Education Program at PROMOTIONS EAST addresses the most important issues facing our industry today,” said Jonathan Riegel, executive director for SAAGNY. “As a leading organization focused on product safety and compliance issues, we are very pleased that QCA is the PROMOTIONS EAST 2011 Education Sponsor.”
To view the full 2011 Education Schedule, visit www.Promotionseast.org/Educationbrochure.
Brent Stone, QCA executive director, operations, stated, “QCA is pleased to be part of the forward-thinking education offered at PROMOTIONS EAST.” Stone added, “We look forward to providing PROMOTIONS EAST attendees and exhibitors with the tools to improve compliance solutions and help companies to better respond to product safety requests from their end-buyers.”
To register to attend PROMOTIONS EAST, visit www.promotionseast.org.
About PROMOTIONS EAST
PROMOTIONS EAST is the largest and longest-running promotional products industry trade show on the East Coast. More than 500 exhibiting suppliers and more than 3,500 distributors gather in famous Atlantic City, N.J. each June.
This year’s show will include three days of education, networking and social events, combined with a high-energy experience on the trade show floor.
About QCA
Chicago, Illinois-based Quality Certification Alliance is an independent accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise. QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients.
QCA was formed in July 2008, and today 15 companies have meet the rigorous qualifications to achieve QCA Accreditation: Avaline; Barton Nelson Inc.; BDA Inc.; Broder Bros.; Bullet; Dard Products Inc.; Fanda Enterprises Inc. dba PromoFactory; Garyline; Gemline; Gordon Sinclair; Leed’s; Logomark Inc.; MMI; Prime Line; and Sweda Company LLC. Others companies are expected to soon complete the process.
In July 2010, the QCA Distributor Advocacy Group was created to formalize the relationship the organization has with distributors who understand the value compliance programs have in building stronger relationships with suppliers, creating competitive advantage in the marketplace and building loyalty with their end-buyer clients. In is currently comprised of 14 companies, which represent more than $850 million in annual promotional products sales.
D. E. (Denise) Fenton serves as executive director, compliance, and Brent Stone serves as executive director, operations.
For more information, visit www.qcalliance.org.
