SanMar, Seattle, is introducing 26 new products for the spring and summer 2007 selling seasons.
“The rules have changed,” said Lee Strom, senior marketing manager. “Like retail, there are compelling reasons to introduce new products seasonally rather than once a year. Short-sleeve styles make a bigger impact when launched in the spring and summer.”
Fourteen new styles are being added to the athletically inspired Sport-Tek collection. Highlights include compression shirts that help lessen muscle fatigue during intense workouts, as well as performance sport shirts and fleece.
Twelve new styles are making their debut in the District Threads line. Key products include plush velour separates, contrast waist boardshorts and heathered ringer T-shirts.
All 26 items are featured in SanMar’s 2007 Spring/Summer Arrivals mini-catalog.
For more information, call (800) 426-6399 or visit www.sanmar.com.
