3. PEDOMETERS
Why They Are The Best:
Pedometers have come a long way since they first gained mainstream popularity in the 1980s. The step-recorders now have data trackers, heart monitors and other health-tracking applications. Lauri Timmons, marketing
communications, Ariel Premium Supply, St. Louis, said that these extra devices on pedometers help users maintain a healthy lifestyle. She offered the Data Trackers USB Pedometer (pictured right) as a good example. “The USB pedometer … can store the seven-day memory data that is in your pedometer on to your PC. [It is] a great tool to measure your progress,” she said. Having the ability to track progress on a diet or fitness goal makes pedometers great for overall wellness campaigns.
Target Markets:
Pedometers and therapeutic products reach a wider audience than the average gym accessory. “Many senior communities have ordered products ranging from large-screen pedometers that are easy to read to our Massage uPAD, which is a massage pad with oil self-contained within the pad that works over clothing or bare skin,” Timmons said. “It is helpful for arthritis, headaches, facial tension, sore backs and more.”
Example Promotion:
“Ariel’s Data Tracker USB Pedometer, which tracks distance walked, calories burned and has the ability to download data to a PC, was used as a sign-up gift for a summer adult fitness program. The participants of the program were required to set weekly goals for activity and weight loss. The pedometer allowed them to set and meet weekly goals during the program and could be used after the program ended.”
—Lauri Timmons, marketing communications, Ariel Premium Supply
