Smart Source LLC, the distributor of promotional products, printed materials and packaging, announced the addition of Michael Mikyska to head its Display Innovation Division. The new division serves as a complement to the ever-expanding product categories within the Smart Source portfolio of solutions. Mikyska will oversee the sales efforts and expansion of this product segment through existing client relationships as well as new prospect opportunities.
Mikyska is a retail marketing and business development executive who brings over 20 years of experience steering revenue-generating initiatives, including retail promotions as well as sales and marketing endeavors. He streamlines functions, increases efficiency and maximizes bottom line profit by implementing executive strategies and industry best practices. Throughout his career, Mikyska has been recognized as an expert in leading, mentoring and training high-performing staff members to accomplish organizational objectives by driving peak performance.
While serving in several high-level roles with companies supporting an international footprint, Mikyska was credited with securing various contracts with values ranging up to $12 million, with key clients including Burt’s Bee’s, Unilever, Nestle and Keurig. He also generated $4 million of revenue by improving exposure and ensuring successful execution of the Nestle coffee program on a global level through penetration of 13 different markets in Asia.
In his early career, Mikyska held positions in merchandising, event marketing, production management, project management and sports marketing. He holds a Bachelor of Science in Marketing from the University of Tampa.
Smart Source LLC ranked No. 37 on our 2020 Top Distributors list with $34 million in 2019 promotional products sales. The company’s overall sales, including print and packaging, topped $123 million in 2019.
For more information, visit www.smartsourcellc.com.
