Soundline LLC, in Randolph, N.J., announced a major transition in how it delivers music to end-user. All of Soundline’s music has been put online and now can be delivered via internet downloads. Distributors will find the entire Soundline library ready for a promotion via a simple download.
Soundline’s CEO and founder, Joel D. Schaffer, MAS, said, “Creative opportunities are truly unlimited and the more creative distributors will see this as a differentiator between their agencies and the rest of the pack.”
“In 1986, Soundline was the very first to bring music and audio into our industry, it was with a cassette,” Schaffer said. “Ten years later, I would visit a distributor and talk about CDs. The response was ‘nobody has a CD’.” That quickly changed and CDs became the norm.
In just about a decade, CDs are slowly fading, but have not died, and downloads have become the way to get music. iTunes has established a cost for a single song download and people know how to do it. The company now offers that ease to the end-user. Soundline continues to offer its products on CD as well.
Soundline is rolling out their new program with a heavy focus on Christmas and the holidays with materials, kits and training videos ready for distributors. “Now a Christmas or holiday card can carry a full holiday music album download worth $10 and sell for about $1.95 on a ‘C’,” Schaffer said. “We believe that is the single best value and a freshest idea in the marketplace for 2013. It should be a record setting year when you consider the utility and facility of selling a full album of music for less than the cost of a retail Christmas card in a Hallmark store.”
For more information, visit www.soundline.com.
