Key Takeaways
• Counselor Top 40 supplier SRG (asi/84592; Canada, 84595) has promoted Rajanathan Balen to executive vice president of global trade, signaling a stronger strategic focus on sourcing, logistics, fulfillment and tariff compliance as the firm expands its global operations.
• The promotion aligns with SRG’s broader supply chain growth initiatives, including the recent rebrand of Promobilia to SRG Global, reinforcing the company’s investment in overseas sourcing and operational scalability.
SRG (asi/84592; Canada, 84595) has a new executive focused on sourcing, supply chain and compliance.
The Counselor Top 40 supplier has promoted Rajanathan Balen to the position of executive vice president of global trade. In his new role, Balen will lead logistics, freight, international shipping, fulfillment and inventory replenishment strategy while overseeing customs and tariff compliance.
“This is an extraordinarily meaningful moment, both for me and for SRG as an organization,” said Balen. “Building a supply chain our partners can genuinely rely upon is something I care about deeply. I look forward to raising the standard of excellence across every dimension of our global operations.”
Balen joined SRG in 2005 and was most recently the vice president of supply chain management. Before SRG, he was a business development manager at the Canadian Imperial Bank of Commerce in Toronto.
Richard Firkser, president and founder of SRG, called Balen “an integral part of SRG’s growth and operational success,” while CEO Mark Waisbrod added: “His deep command of global trade, logistics and supply chain management, combined with his strategic thinking and proven leadership, makes him precisely the right person to lead this expanded division.”
Earlier this year, SRG rebranded its custom overseas sourcing division from Promobilia to SRG Global, reflecting an expanded focus on sourcing and supply chain.
Based on 2024 North American promotional product revenue of $70.8 million, SRG ranked 25th on Counselor’s most recent list of the largest suppliers in the industry. The new list is due out in July.
