Stran & Company Inc., Quincy, Massachusetts, today announced that promotional products industry veteran Sheila Johnshoy has been appointed chief operating officer to support the company’s continued growth.
Johnshoy brings more than 20 years of leadership in the promotional products industry. Prior to joining Stran, she served as vice president of sourcing and merchandising at SwagUp LLC, where she designed the merchandising and sourcing structure, as well as the supply chain functions.
Prior to SwagUp, she served as chief revenue officer for ePromos Promotional Products, where she developed strategic plans that helped grow revenue from $18 million to more than $70 million, while increasing gross profit and net profitability.
While at ePromos, Johnshoy worked with its CEO to prepare the company for acquisition and complete a successful sale in November 2019. Johnshoy also created and led the promotional products division within Harland Clark as vice president of merchandising.
She previously served on the advisory board for the Herberger School of Business at St. Cloud State University, and received her MBA from the University of St. Thomas and a Bachelor of Business Management from St. Cloud State University.
“We are honored to welcome Sheila to the senior management team,” said Andy Shape, president and CEO of Stran. “She is a highly regarded professional in our industry with an impressive track recored developing and executing growth strategies, managing multi-channel businesses [and] brands, as well as developing sales and marketing teams. Among her many accomplishments, she led two industry start-ups, one of which was a. Public company, which was successfully acquired during her tenure.
“She also brought two of the world’s largest retailers into the promotional products industry,” he continued. “While at Harland Clarke, she helped grow revenues from start-up to $8 million within the first 12 months alone. This appointment comes at a key inflection point, a we focus on accelerating our growth, both organically and through acquisitions. We look forward to Sheila’s contributions as we continue to expand our market position as a leading provider of outsourced marketing solutions.”
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
