The Cleveland-based Proforma Support Center staff joined Sweda representatives, Lou Nicolaides, director of marketing, and Rob McCabe, regional sales representative, as they presented Julie Haar with the grand prize. Haar, owner of Proforma Strategic Promotions, was named the winner of the second annual 2010 Sweda Case Study Challenge entitling her to the grand prize of $5,000 and a $2,500 credit towards future Sweda purchases.
“From the entire Sweda family, we congratulate Julie on this terrific accomplishment,” said Jim Hagan, president and CEO of Sweda. “This challenge continues to showcase great creativity and provides innovative marketing solutions of which we can all benefit,” he added.
Haar’s winning case study garnered over 32 percent of the thousands of total votes received by the six finalists in this year’s challenge. Entitled “Photo Frame Calc = Unlimited Marketing Options,” the case study describes a textbook example of how a calculator played a key role in a corporate re-branding campaign.
“At Proforma, we work to help position our Owners as a ‘creative agency without the fees,” said Greg Muzzillo, founder of Proforma. “This award-winning work by Julie with the great team from Sweda is an excellent example of how distributors can partner with their suppliers and create value beyond price.”
For more information on Sweda Company, visit www.swedausa.com.
