A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles.
“This exciting development is the beginning of a new phase in our storied 170-year history,” Robert P. Baird Jr., CEO of A.T. Cross Company, said in a statement. “Daily, we are vigilant to set our company and brands apart from competition, and delight our customers and consumers across the globe.”
Baird also laid out four points that the acquisition will help grow: prioritizing sales activation by growing the Cross and Schaeffer brands across the globe, developing strategies to set brands and products apart from competition, creating demand worldwide, and investing in additional resources and infrastructure to improve operations.
The company will continue to operate under the same name, and will receive new banking information.
For more information on Cross, visit www.mycrossbiz.com.
